Hello,
We hope you're enjoying the glorious weather - we definitely are here at Janno Media. Because we have lots of exciting things to share with you, we've put together a quick round-up for you to peruse. We're getting lots of feedback from our clients with details of how our videos are not only engaging their audience, but getting results too. So...if you're working on anything new, please get in touch, we'd love to help.
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Case study: The Army
Gone are the days when the Army recruitment office just had to open its doors to reach recruitment targets.
These days, their primary audience are much more likely to be reached through video and online marketing.
We were thrilled when the Head of Regional Marketing for the Defence Recruitment Services approached us to help them do just that. Through a series of powerful, engaging and emotive videos, we helped the Army to create videos based on army life to appeal to youngsters throughout the UK.
By travelling across the country, we produced a series of regional videos which really packed a punch.
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"Janno Media have produced a number of highly engaging videos for us for a variety of campaigns we have conducted aimed to increase Army recruitment over the last few years.
As a complex client it's reassuring to find a media agency who understand our people and products so quickly. The efficiency with which they approach our projects is always fantastic - from shoot to final edits in just a few days.
Just two days filming on one project furnished us with over ten pieces of video content which acted as the back bone of our social element of the campaign."
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"The team who come on location with us is always friendly yet professional, we always look forward to working with Janno Media."
Kate Steventon
Head of Regional Marketing, Defence Recruitment Services
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3D Modelling and Animation
Janno Media is really excited to now be offering our own in-house expertise to clients wanting 3D modelling and animation work. With recent investment in state-of-the-art software Cinema 4D, our Head of Motion Graphics and Animation - David - is bringing a whole new world to life for our clients.
David is currently working on a project for Foster Refrigerator which involves animating and texturing one of their product lines into an animated video. Using Cinema 4D, David can insert their new product into a virtual kitchen to show how it can be utilised to potential customers.
This new software makes sophisticated animations a breeze and we can't wait to get cracking on some more projects.
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With clients including Santander, RBS and BAE Systems (to name but a few), Alexander Mann Solutions are a huge international recruitment firm, operating in over 90 countries.
They reached out to us a little over a year ago to see how we could help them use video to maximise talent acquisition on behalf of their clients, and since then we’ve enjoyed working with them on a wide range of projects across the UK and overseas.
Along with their clients, Alexander Mann Solutions have realised the full value and potential video can have in helping them to recruit the right talent.
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"We started collaborating with Janno Media to support the development of using video for talent acquisition for some very well-known clients. They offer excellent project management, handling multiple projects quickly and efficiently and always provide us with high quality and engaging video content which we can deliver to our clients with confidence".
Teresa Grosvenor
Lead Project Manager, Brand & Experience, Alexander Mann Solutions
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Meet the Team
We're proud of our team here at Janno, and despite all of our fab kit and fancy software, we know that our people are our best asset. Over the next few months we're going to introduce you to Team Janno. And to start, here's Managing Producer, Matt Wallace.
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"I like storytelling. Taking an idea and turning it into a piece of good looking content is great. But seeing the content tell the story well and effect a result for the client is fantastic."
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Why video is a MUST-HAVE for your landing page...
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- 95% of viewers retain the message in video
- Using video on your landing page can increase conversion by up to 86%
- Use the word ‘video’ in your subject line and you can increase open rates and click-through rates by up to 65%
- Video gives your brand a human touch and builds trust with your audience
- Video is persuasive – when we relate to something, it encourages action.
So the question is, are you leveraging video on your landing page? And if not, then why not? Read full article here.
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Enjoy the rest of your summer and we look forward to catching up with you again soon. If you need our help or advice on any new projects, please get in touch today.
The Janno Media team
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