1. What's your goal? The first thing you need to do is identify the purpose of your video. 
2. Planning is key. Sit down with a colleague and flesh out a plan for your video. 
3. Pick a style. You’ve decided on the ‘what’, now you need to consider the ‘how’. Select a video type that compliments your objective and key messages.
4. Tell a story. Nobody likes being pitched to so don’t be overtly salesy. Your video needs to be exciting and interesting in order to engage your audience.
5. Make it happen. It’s important to think about the logistics of your video to ensure it’s as good as it can be. A good video production company will work with you to help ensure that everything is in place to achieve the best results. Read full article here.

We always look forward to every shoot and edit we do, but, we really enjoyed one of our more recent projects for Manchester-based These Mums Do.

This small, but thriving business is led by a very motivated Mum of two who runs post-natal fitness classes and a running club for Mums in the local area.

After a small re-brand and celebrating her second year in business, Becca decided it was time to shift her marketing up a notch and produce a promotional video to reach out to, and engage with new Mums in the area.

Using video to market this small business has been a great success. This short and engaging promo reached over 16.5K people and was viewed by over 8.8K in its first week. Not only that, the video has been shared over fifty times and has received over 135 comments.

“I can’t thank Janno Media enough.

They’ve created a promotional video which completely encompasses the ethos and essence of my company.  They took the time to understand me and my business and because of that, produced something which resonated with so many of my followers. 

The impact of the video for me has been unbelievable. The statistics speak for themselves! Everyone who has seen me since seeing the video has commented on how brilliant it is."

Video marketing can play a critical role when it comes to the marketing of a small business and this promotional video has helped Becca engage with new customers, promote brand awareness and introduce the activities and classes on offer to new Mums.

Allowing users to create their own channels and upload long-format, vertical video – IGTV is the latest feature of Instagram, engaging audiences all over the world.

Rather than creating a lengthy blog about the pro’s and con’s of this latest feature, we thought we would give you the facts and let you take it from there…

So, here’s our top 10 facts about Instagram and IGTV…

• Instagram currently has 1 billion active users
• People are watching 60% more videos on Instagram
• Instagram has the largest and most engaged audience in the world
• IGTV is built purely for vertical and full screen video, giving viewers an optimised portrait view
• IGTV videos can be up to 60 minutes in length (as opposed to the 60 second cap for Instagram videos)
• Users can follow your channel, comment on and like your videos and share your videos with friends via direct messaging
• IGTV automatically plays videos as soon as you open the app
• IGTV can be accessed as a standalone app or via a user’s existing Instagram account, meaning you can  see videos being posted by users you already follow
• With IGTV your followers are notified every time you post
• There is no advertising on IGTV (…yet)

So, if Instagram is an important element in your marketing mix, and you’ve not found a way to shoot vertical videos, now is the time!

How can we help?

Whether you have existing video material you would like us to re-purpose or you would like to create some entirely new content specifically for long-form and vertical content, here at Janno Media – we’d love to help. 

Get in touch today, to discuss your ideas and we will help bring them to life.