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November 2018

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Hello,

We've had a busy couple of months since our last newsletter - filled with some exciting new projects. As we head towards the end of 2018, we wanted to keep you up-to-date with our latest news and top video tips. Please get in touch if there is anything we can help with you, either this year, or going into 2019.

Team Janno...

It's John's turn to say hello. John, (one of two Powells here at Janno) is our Assistant Editor who can take credit for lots of projects this year. Meet John Powell.

"Editing a video is like a puzzle with many solutions. You have all the pieces, but depending on where they go can change the complete picture. Finding the best possible outcome is really rewarding."

5 reasons animation can work for you...

We’ve already touched on the importance of video in your marketing strategy. Now, we want to share with you, how animated video can benefit your organisation.

We think animated video is a rich and engaging way to guide your audience through a video in a compelling and convincing way…here’s why.

1. Engaging way to tell your story
You have total creative freedom. Animated video can really bring any concept to life. You are free to convey whatever you want and capture the imaginations’ of your audience with ease.

2. Creative way to represent your brand
Animations are a great way to represent abstract ideas. If you’re trying to convey something complex, then animation is an effective (and fun – if you like) way of making your messages pop. An animated video can really help you to differentiate yourself from competitors by delivering a really clear message.

3. Drive social engagement
People love to share animated video. Using animated videos on your social media channels enables your users to share your content, helping to maximise the reach of your campaign and enhance your social engagement.

4. Easy to manage production process
When shooting a live action there are (so) many factors to consider…location, people, not to mention the good old British weather. The beauty of an animated video is that you don’t have to think about any of these factors. Once you’ve done your research and mapped out a storyboard, then your skilled animator can take it from there.

5. Cost-effective solution
Using animation to convey your story means that you don’t need to budget for a long list of expenses - it all happens in the studio. Animated video also allows for more flexibility when updates are required. We can easily go back to change text and edit animations to give your video longevity, which is great value for money. See examples of our animation work and read full article here.

We produced this animated video for eBay for Charity to help them show their users how easy it was to donate to causes close to them.

If you would like to discuss an idea - get in touch today.

New post production tool puts clients in the frame

We know that our clients keep coming back to us because they want a video company who understands their vision and can produce high quality content without any fuss and hassle.

And now, with the help of a new post production tool, Frame.io, we can ensure a truly collaborative approach to your video edit.

This new programme enables our team to work closely with our clients so that they can review, edit and finalise their video quickly and easily.

Our Head of Motion Graphics and Animations, David Powell comments:

“Sometimes clients find it tricky to describe the edits and amends they’d like. With Frame.io, they can actually comment and draw directly onto the video at direct points, allowing a more precise and progressive form of feedback. This helps to achieve their perfect video and makes feedback quick and efficient."

This easy-to-use and intuitive tool holds edits, along with notes and comments in one central hub and can be accessed by any reviewers on your team.

So, as well as eliminating any miscommunication between project manger and editor, this great piece of kit minimises feedback cycles saving everyone time and effort which can be better spent elsewhere!

What we love is that all this feedback is then imported into our own editing software, allowing us to produce your ideal final cut in a fraction of the time.

Get in touch with us today if you're working on something new

Thanks for reading. If you need any advice on anything video-related, please get in touch today. We look forward to updating you again before the year is out.

P.S. Keep an eye out for our brand new look!

The Janno Media team