As a leading manufacturer in commercial refrigeration, they’ve really embraced video marketing to help build brand and product awareness and boost sales.

Our latest project with Foster though, has seen us explore things in a whole new way with the use of 3D modelling and animation.

Taking Foster’s existing Computer Aided Design (CAD) files, we were able to bring one of their products to life on screen, without any need for filming.  No extra effort and most importantly, no extra cost!

Using a 2D/3D animation to introduce their innovative FlexDrawer range, Foster have been able to create an exciting video which highlights all the benefits of this product in a fast, visual and compelling way.

Nick Bamber, Head of Marketing at Foster Refrigerator said:

“As one of Europe’s largest manufacturers, we need to be able to entrust our video work to a creative, skilled and forward thinking company. Janno Media ticks all of those boxes and more.”

Nick Bensley, Marketing Creative at Foster Refrigerator adds:

“We are really happy with how Janno Media made our story come to life.  They have taken fridge product videos to a whole new level.”

Janno Media is really excited to now be offering this in-house expertise to any clients wanting 3D modelling and animation.

If you’re working on a new project and you want to consider animation - please get in touch, we’d love to help.

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#1. Create an engaging landing page
It’s great to have your video hosted on platforms such as YouTube and Vimeo, this is particularly helpful if you want to rely on Search Engine Optimisation (SEO). However, it’s really important, and effective to create a bespoke landing page on your own website to encourage plays and compel your target market to act. Using video on your landing page can increase conversion up to 86%.

#2. Optimise your video for SEO
Unlike web copy, videos can’t be read, so it’s important to offer up as much information as you can to help with SEO. Do video keyword research with tools, such as Google AdWords: Keyword Planner to incorporate keywords which relate to popular search queries. Make sure you use these keywords in your video title/video description/video metadata/video tags/video filename and video snippet text.

#3. Share, share, share
We all know the power of social media, so this is a great place to start. Share your video with a persuasive reason to watch on all your social channels. Make sure this links to your relevant landing page.

Try sharing your video on other relevant platforms and industry specific groups connected to your target market. Encourage colleagues, former colleagues and industry connections to share your video. Also, be sure to embed your video in your news pages, blogs, case studies and company newsletters to help get the message out there.

#4. Consider an advertising campaign
If you want to reach a wider audience and your budget allows it, consider a search engine (pay-per-click) or social media advertising campaign. You can target your audience based on the factors which are pertinent to your campaign, allowing you to create a budget controlled and targeted campaign to help get your video seen by the right people.

#5. Create a targeted e-mail marketing campaign
It’s free and easy to create a targeted email campaign to share your video. Plus, it’s no secret that video can give your email marketing a helpful hand. Just using the word ‘video’ in your email subject line can encourage your open rates by 19% and click-through rates by up to 65%. Read our full blog with lots more top tips here.