February 2019
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Hello, 

We hope you're having a great start to 2019 and that you're surviving this cold snap which has come our way!

Please get in touch with us if you have any new projects that you're working on or if you need any video production or video marketing advice. We'd be really happy to help.
News
We're now looking to expand our team to include a Business Development Manager. This new recruit will form a key part of the Janno Media team and ensure that all our clients have a first-class customer experience. We look forward to introducing the successful candidate to you all soon.
J is for Janno
As our valued clients, we wanted you to be the first to know that we have just undergone an exciting new rebrand and are pleased to launch a great new look for Janno Media.

With the help of our talented designer, we’ve created a sharp and bold look for our website, social channels and marketing materials, so expect to see some new things from us here at Janno.

We’ve maintained our original and now recognisable ‘J’ for our logo, whilst opting for some fresh new colours and designs to help move our brand forward with a more contemporary look.

You can of course, be assured of the same great service from us and we look forward to working with you on your next project.

We’d love to hear your feedback, so why not take a look at our website and let us know what you think?

Case study: Chalk Hill Blue

It was a real pleasure to produce this recent project showcasing the talents of poet Will Burns and musician, Hannah Peel.

We caught up with Will and Hannah to chat about the making of their debut album Chalk Hill Blue, which fuses Will’s stunning poetry and Hannah’s emotive electronic compositions.

The video is used to introduce the album and describes the artistic process in which the poetry and music is matched for this unique collaboration, which will be released in March.

As well as being used to announce the new album online, this video will be used to promote the live events at which Will and Hannah will be performing during 2019.


Will, who is poet-in-residence at Caught by the River, comments:

"Hannah and I both thought that video would help explain the process behind the record and also how two quite different artists and people came to work together.

The filming process was great. I was struck by how easily Matt got his ideas across, how quick he worked, and how he understood the nature of the project so well."

Chalk Hill Blue - Hannah Peel and Will Burns - Studio Insight
Watch Will Burns and Hannah Peel introducing 'Chalk Hill Blue'.
Team Janno...

All great video production companies need a great photographer - and we have one in Dave Baird.

 "I love photography, so being able to do it as a job is just amazing. Being able to learn about industries and visit places I wouldn’t normally get to see is the best bit."

Find out all about Dave.
Why you need a great 'About us' video

We know how impactful an engaging company video can be on your sales and marketing activities. But have you ever thought about the value a great ‘About us’ video can give your brand?

One of the best things about an ‘About us’ video is its versatility. So if you’re looking for a video to provide your organisation with great ROI, then this is a must-have. From marketing and branding to recruitment - the ‘About us’ video is a winner.

Here’s our top 5 reasons why you should produce an ‘About us’ video…

#1. We’re only human
Humanise your brand. By explaining why your organisation exists and putting a face to your brand, you immediately build trust with your audience. Video is a great way to portray the passion behind your brand, helping to build a connection with your leads.

Top tip: Be sure to introduce your company and your product/service and justify why you exist.

#2. Establish a bond
By having key people from your organisation talk to your audience, you can create a powerful bond. ‘Likeability’ is something which comes up time and time again when consumers are asked why they chose a particular brand, product or company. This is really hard to do with dry copy.

Top tip: Be authentic. Use the real people in your team to help educate people about you.

#3. Maximum exposure

The ‘About us’ page is often the second most popular page on a website, second only to the homepage. Having a great video which your audience can relate to gives them a really clear understanding of who they are dealing with. Having visitors engaged on your website for longer periods of time is also great for your SEO.

Top tip: Why not include a client testimonial in your video to add authenticity.

#4. Recruit the right people
As well as being great for generating leads, ‘About us’ videos are also a really effective recruitment tool. Having an engaging ‘About us’ video will give applicants a real insight into your company and will attract the right people to work for your organisation.

Top tip: These videos are also great for new hires and employee inductions.

#5. Stand out from the crowd
If there were no other benefits to an ‘About us’ video (and there are!) then just think about how much it will make you stand out from your competitors. The benefits of giving your audience an engaging and insightful window into your organisation are endless. 

Top tip: Do your research before you get started and find some great examples you can take notes from!

Get in touch with us today if you're working on something new
Thanks for reading, we look forward to updating you again soon.

The Janno Media team
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