Need a powerful testimonial video?
Hello from Janno Media. Our latest newsletter covers some great news for talent acquisition experts, Talent Collective; some podcast work we're doing for Lymphoma Action; a fun video for playground suppliers, Kompan UK and our podcast series for Ignium Consulting. We've also written a helpful blog with some top tips on how to create a successful testimonial video.
If you have any ideas that you'd like to explore, or you want to find out more about how our solutions can help you and your brand, get in touch today.
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5 steps to a successful testimonial video
One of the best ways to boost your sales message is to put your customers on camera. When you have prospects on the verge of investing in your product or service, they need to know why you’re great, and coming from you, it can lack credibility. This is where the testimonial video comes in. You can’t compete with a glowing review.
When done right, the benefits are endless. Getting the right client on camera who is saying great things about you creates a really authentic message and builds trust with the audience. This confidence in your product or service will often encourage your prospects to take the all-important final step in the buyer’s journey.
Read our new blog which explores these top tips to create a testimonial to showcase your brand:
1. Cover all the bases
2. Build trust with the right people
3. Make it visual
4. Build an emotional connection
5. Show yourselves in action
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Videos shortlisted for 2020 Recruitment Marketing Awards
It’s really exciting to see our client, Talent Collective receive well-deserved recognition for their creative campaigns for Santander and BAE Systems.
The global talent acquisition experts have been shortlisted for the Best Apprenticeship Initiative for their work with Santander and Best Video for their work with BAE in the 2020 Recruitment Marketing Awards.
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Video is a key component of the Talent Collective approach to recruitment and we’re really proud of the videos we continue to produce for them to support their global search for talent. We’re delighted that they have received nominations for these two projects, both of which we have had the pleasure of contributing to.
We'll have our fingers crossed for the awards evening, taking place on 29 October 2020. Good luck!
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The Santander videos showcase real-life stories of genuine apprentices.
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Supporting Lymphoma Action
We're delighted to announce our new partnership with Lymphoma Action. We’re donating our time, expertise and services to help raise awareness of lymphoma through the production, distribution and hosting of their new podcast series.
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In Lymphoma Action’s first ‘Lymphoma Outloud’ podcast, Dr Sarah Jarvis (Good Morning Britain, The One Show, The Jeremy Vine Show) explains what lymphoma is; the signs and symptoms and why it can take a long time to get a diagnosis of lymphoma. Read full article.
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“On behalf of Lymphoma Action, I would like to say a heartfelt thank you to Janno Media for helping us launch our first ever 'Lymphoma Outloud' podcast, and for offering their ongoing support in the production of future episodes. Our podcast series will help us to raise awareness of lymphoma with a wider audience via platforms that we have not used before. We are truly grateful to Janno Media for helping us to make that happen, and for all of their support that they have given us as a charity.”
Ropinder Gill, Chief Executive, Lymphoma Action
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Case study: Kompan UK
We’ve had a blast working on two exciting new videos for Kompan UK. The global playground equipment suppliers wanted to create some compelling client testimonials to showcase two of their latest playground refurbishments.
Priding themselves on offering compelling design, unique innovation and high-play value, the team at Kompan wanted to capture the fun of their playgrounds along with some engaging testimony from their very happy clients.
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A testimonial video is one of the most personal, and powerful forms of review and helps convince and convert potential customers
These engaging videos are being used by Kompan UK to promote their products and services on their website, their social media and other digital marketing communications.
If you would like to discuss how a testimonial video can help your brand, please get in touch for a chat today.
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"We will certainly be using Janno Media again and wouldn't hesitate to recommend them to any other companies looking for a professional video which is backed up with great customer service and genuine passion for each individual businesses' goal."
Jennifer Bird, Marketing Specialist, Kompan
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"Splashlands" at Welwyn Garden City in Stanborough.
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Sparks by Ignium
We've been busy producing lots of new podcasts for Ignium Consulting. Ignium work with CEOs’, Company Owners, Boards, Executive teams and Senior Leaders to boost leadership performance and add value to their business.The podcasts are conversations with business experts and leaders, examining the changing landscape of leadership, business growth, resilience and change with business leaders and owners in mind.
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Many thanks for reading. If you would like to chat about any video or photography needs get in touch today.
We look forward to speaking with you soon!
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