Here's our latest...

We hope you're well and that you have some great plans in place as we head into Summer. Our June newsletter is packed with our latest blog on how to avoid people clicking out of your videos, details of our latest projects and news from Janno Media. 

If you're working on a new project and you would like some advice, please give us a shout. We'd be happy to help.

Why people click out of videos (and how to avoid it)

People watch an average of 16 hours of online video per week, a 52% increase in the last two years. Naturally, a huge percentage of this is video for entertainment (who doesn’t need a bit of escapism every now and then) but video marketing makes a significant contribution to this.

Video is a vital component of any successful marketing strategy, and done right — drives real results for the B2C and B2B sectors.

There are lots of things to consider when it comes to producing video content and creating a new video should always form part of a video marketing strategy aligned to your organisation’s wider marketing and communications objectives.

That said, there are things that you should and shouldn’t do to help you achieve maximum audience engagement and retention every time you create a new piece of content. What’s the point in making a three minute video for your audience to click out after forty seconds?

Investing in community sport (take two)

We were delighted to announce last year that Janno Media had become new sponsors of two local cricket clubs. 

Unfortunately, none of the teams saw much action on the pitch last year, however – fast forward one year (let’s face it, not much has happened since) and we can finally see our name on the shirts and the teams getting back to playing some cricket!

We’re also now club sponsor for Great Kingshill Cricket Club and have supported them with the purchase of their new covers, now adorned with the Janno Media logo (which you can pretty much see from space).