Global law firm, CMS has been a Janno Media partner since 2015. This long-standing collaboration includes support across all our core services. Among these is the Talking to LeadHers podcast, now in its third series. The podcast is a pivotal part of the CMS #LeadHers campaign, which supports female entrepreneurship through the CMS equIP accelerator programme.
Project overview
The brief
CMS were looking for a podcast that would address the challenges faced by female entrepreneurs while fostering positivity and offering actionable steps for driving change. The series needed to inspire its audience with success stories from prominent female founders and amplify the impact of the #LeadHers campaign.
Our Approach
We provided end-to-end podcast production, ensuring seamless remote recordings for the convenience of the hosts and guests. Promotional sound wave trailers were crafted for each episode to engage listeners effectively. The podcast’s content was tailored to align closely with the #LeadHers campaign, combining storytelling and actionable insights to resonate with the audience.
Key Highlights
- Partnership with CMS since 2015, encompassing all five Janno Media services.
- Full production of the Talking to LeadHers podcast, currently in its third series.
- Flexible remote recording setup accommodating high-profile guests.
- Featured guests include BorrowMyDoggy Founder Rikke Rosenlund, NatWest’s Julie Baker, and Checkout.com’s Jess Houlgrave.
- Creation of sound wave trailers to promote episodes and enhance engagement.
- Insights from the podcast series were highlighted in Janno Media’s Signal podcast with Katie Nagy de Nagybaczon.
The result
The podcast has become a critical component of the CMS #LeadHers initiative. It has strengthened CMS’s position as a leader in advocating for female entrepreneurship, driven audience engagement, and received positive feedback from both listeners and stakeholders.