CMS, a leading global law firm, has been a trusted Janno Media client since 2014. Over the years, we’ve supported CMS across all five of our core services, creating impactful and engaging content. In 2021, CMS tasked us with producing their FinTech Bytes podcast—a platform providing listeners with concise insights into the dynamic FinTech market.
Project overview
The brief
The CMS TMT (Technology, Media, and Telecommunications) team needed a professional partner to fully produce their FinTech Bytes podcast. The series aimed to explore the latest tech, regulatory developments, market trends, and key issues impacting financial services innovation. CMS also required promotional assets to maximize the podcast’s reach on social media.
Our Approach
Janno Media provided end-to-end production support, ensuring every episode was polished and professional. Our team collaborated closely with CMS’s TMT specialists to capture their expertise remotely, offering flexibility for their contributors. We also crafted dynamic sound wave trailers, enabling CMS to amplify the podcast’s presence on LinkedIn and connect with their target audience.
Key Highlights
- Full production of the FinTech Bytes podcast series, captured remotely for flexibility.
- Creation of bespoke sound wave trailers to promote episodes on LinkedIn and other platforms.
- Over 2,000 downloads, establishing the podcast as a valuable resource for FinTech professionals.
- Enhanced CMS’s reputation as a thought leader in FinTech and financial services innovation.
The result
- Engagement: The podcast has garnered over 2,000 downloads.
- Thought Leadership: Solidified CMS’s position as an authority in the FinTech space.
- Social Media Success: Bespoke promotional trailers boosted visibility on LinkedIn.