CMS is a leading law firm that Janno Media has partnered with for many years, providing high-quality video content. This project involved creating a video series for CMS’s Bandwidth programme, which helps clients navigate key transactional, commercial, regulatory, and contentious issues in an evolving world.
Project overview
The brief
CMS tasked Janno Media with producing a data-focused video series for their Bandwidth programme. The goal was to deliver engaging content that would not only inform their audience but also drive traffic to their website and establish CMS as a leader in thought leadership.
Our Approach
The project was filmed on-site at CMS’s offices, bringing together their experts for insightful conversations. Janno Media captured the live-action footage and then edited it, integrating dynamic motion graphics to enhance engagement and highlight critical takeaways. The final series was optimized for both long-form viewing and bite-sized social media consumption.
Key Highlights
- Seven full-length videos featuring expert conversations.
- Seven social media snippets designed for LinkedIn.
- Live-action footage enhanced with motion graphics to emphasize key points.
- Content effectively signposting viewers to CMS campaign articles.
- Strengthened CMS’s positioning as a future facing law firm.
The result
The data series has been a key driver of engagement on LinkedIn, directing viewers to the campaign articles on the CMS website. This content has bolstered CMS’s reputation as a future-facing law firm while successfully positioning them as thought leaders in the legal industry.
Deleting Data
