Carrier, a global leader in heating, ventilation, and air conditioning (HVAC), partnered with AMS for a talent acquisition campaign. Janno Media was commissioned to capture campaign photography showcasing Carrier’s top-tier technicians, reinforcing their reputation for hiring only the best in the field.
Project overview
The brief
Working alongside AMS, we were tasked with producing high-quality photography that visually communicated Carrier’s commitment to excellence. The imagery needed to reflect the professionalism, expertise, and precision of their technicians while aligning with the mood and expression outlined by AMS.
Our Approach
With years of experience collaborating with AMS on high-profile talent acquisition campaigns, we approached this project with a clear understanding of how to create compelling visual narratives. Taking inspiration from the direction provided by AMS, we carefully curated the lighting, backgrounds, and poses to convey the high standards expected of Carrier’s technicians. The result was a suite of striking, professional images that set the tone for the calibre of talent Carrier aimed to attract.
Key Highlights
- Captured campaign photography for Carrier’s recruitment initiative.
- Worked closely with AMS to align on style, lighting, background, and expression.
- Photography used across multiple platforms, including Carrier’s website and LinkedIn.
- Strengthened Carrier’s employer brand by setting a high benchmark for potential candidates.
The result
The photographs played a key role in Carrier’s recruitment campaign, helping them attract top talent. By showcasing the professionalism and expertise of their existing workforce, the imagery reinforced Carrier’s reputation for excellence. The photographs have been widely used across Carrier’s recruitment promotions, including their website and LinkedIn, effectively engaging their target audience.
