Beyond audio: why video podcasting changes the game

Wednesday, April 9th, 2025

Podcasting isn’t just about audio anymore—although audio still has its place. At Janno Media, we know that for some, an audio-only podcast is still the right choice, offering accessibility, flexibility, and a distraction-free experience. But for those looking to maximize engagement, video podcasting brings a whole new level of impact.

In our latest Janno Signal video podcast, our Head of Audio Sass chats with Founder & Head of Innovation Matt, showcasing exactly that while exploring why video is transforming the podcasting landscape.

Beyond Audio

From YouTube to Spotify, having your podcast on the right platforms is key—and video offers greater discoverability and deeper audience connection. We discuss how features like chaptering and indexing enhance content navigation, how diverse speakers (including fresh, young voices) bring energy and authenticity, and why video podcasts can feel more real and engaging than polished productions. Plus, we look at how video podcasting can even support talent recruitment by offering an authentic, behind-the-scenes view.

Whether you stick with audio or take the step into video, the podcasting landscape is evolving—and we’re here to help you evolve with it. Watch this short conversation below, and if you’re ready to make the move to video, let’s talk.