Tucker French, a leading plumbing and heating merchant with branches across London and surrounding counties, asked us to create a bold, creative promotional video for their new SOS Delivery Service. This service, designed to meet the urgent needs of their busy customers, required dynamic and attention-grabbing visuals. The result was a punchy, one-minute motion graphics video, first unveiled at the PHEX South exhibition as part of a larger marketing campaign.
Project overview
The brief
Tucker French needed a video that would effectively communicate the speed and reliability of their SOS Delivery Service while fitting into their marketing strategy. With a tight deadline for the video’s debut at PHEX South, it was essential to create an engaging and memorable piece that could easily be adapted for further marketing uses.
Our Approach
We collaborated closely with the Tucker French team from concept development through to the final edit. Our approach included:
- Creative Development: We worked with the Tucker French team to brainstorm and refine the core concept, ensuring it aligned with their brand and message.
- Storyboarding: Detailed storyboarding allowed us to map out a clear visual narrative that conveyed the urgency and importance of the SOS Delivery Service.
- Motion Graphics Production: We designed a dynamic and fast-paced motion graphics video, delivering a final product that was bold, impactful, and perfectly tailored to Tucker French’s needs.
Key Highlights
- Creative Collaboration: A close partnership with Tucker French resulted in a video that perfectly captured their vision.
- Impactful Presentation: The video was a standout feature at PHEX South, drawing attention to their SOS Delivery Service at the exhibition.
- Multi-Channel Asset: The video is now being rolled out as a core asset across Tucker French’s marketing channels, including digital platforms.
The result
