We’ve been producing engaging content for leading global law firm, CMS for over five years. They asked us to create a short, engaging video to promote their Future Facing approach. As innovators in the legal industry, CMS wanted to highlight their commitment to helping clients navigate the rapidly evolving landscape while demonstrating their dedication to innovation.
Project overview
The brief
CMS wanted a video that could capture attention in just sixty seconds, primarily designed for social media. The objective was to convey their forward-thinking approach and highlight their ability to assist clients in achieving success in a complex, modern world.
Our Approach
We led the full concept development for the project creating a vibrant, animated video that featured dynamic motion graphics and a compelling voiceover to communicate CMS’s narrative. From initial brainstorming to final execution, the video emphasised themes of progress and innovation, positioning CMS as a trusted partner in their clients’ success. Every second was thoughtfully crafted to resonate with the audience, delivering a powerful, future-focused message in a visually engaging format.
Key Highlights
- Motion Graphics & Storytelling: By combining vibrant imagery with clear, concise messaging, we brought CMS’s ethos of innovation to life, ensuring the video aligned with their brand’s values.
- Tailored for Social Media: The video was specifically designed to perform well across social platforms, ensuring maximum engagement and reach.
- Compelling Messaging: Through a thoughtful blend of visuals and voiceover, we positioned CMS as a leader in forward-thinking legal services, helping clients thrive in the ever-changing business landscape.
The result
The sixty-second motion graphics video successfully engaged CMS’s audience, reinforcing their reputation as an innovative law firm. With its striking visuals and succinct storytelling, the video became a powerful marketing tool across their digital channels, supporting their goals of showcasing their Future Facing approach.
