CMS, a global leader in legal services, has consistently championed innovation, particularly in AI and legal technology. With this ethos, CMS was chosen as one of only 600 organizations to participate in Microsoft’s 365 Copilot Early Access Programme, a milestone initiative powered by OpenAI’s ChatGPT and seamlessly integrated into Microsoft 365 applications like Word, Excel, PowerPoint, Outlook, and Teams. This selection underscored CMS’s commitment to leveraging cutting-edge technology to enhance efficiency and redefine legal workflows.
Project overview
The brief
Janno Media was tasked with creating a compelling video campaign to document CMS’s journey with Microsoft 365 Copilot, showcasing real-world applications and the transformative impact of AI on their day-to-day operations. Over several months, our team produced sixteen bespoke videos highlighting CMS’s early insights and experiences with Copilot, positioning them as thought leaders in the legal tech space.
Our Approach
Over several months, Janno Media worked closely with CMS to produce a robust video campaign, delivering sixteen pieces of content highlighting CMS’s journey with Copilot. This campaign captured CMS’s first-hand experiences with Microsoft Copilot and detailed the ways in which the technology is revolutionizing their workflows. Our team documented the impact of Copilot across various aspects of CMS’s operations, distilling these stories into a compelling visual narrative that would resonate with CMS’s audience.
Key Highlights
- Sixteen bespoke videos created to showcase CMS’s journey with Microsoft Copilot.
- Impressive engagement: Over 130,000 LinkedIn impressions and 40,000 video views.
- Valuable insights captured, demonstrating the real-world impact of Microsoft Copilot on CMS’s workflows.
- Efficient five-week campaign, establishing CMS as an innovator in legal technology.
The result
The five-week LinkedIn campaign reached over 130,000 impressions, with the videos achieving over 40,000 views and garnering more than 2,000 reactions. This strong engagement underscores both the power of high-quality video content and the compelling narrative of Microsoft’s Copilot transforming workflows in the legal field.
Clive Gringras, Partner, CMS
