Ashurst is a leading global law firm dedicated to driving forward solutions in key areas such as sustainability and ESG (Environmental, Social, and Governance). Over our longstanding partnership, we have collaborated with Ashurst on video, motion graphics projects, and their award-winning podcast, ESG Matters. This project focused on capturing the Ashurst Sustainable Futures Hackathon, a cross-industry event promoting sustainable problem-solving.
Project overview
The brief
Ashurst asked Janno Media to film the two-day Hackathon on-site, focusing on interactions and interviews with participants from Ashurst, McLaren, and Bryter. Our objective was to convey the collaborative atmosphere of the event, showcasing how different industries can come together to address sustainability challenges. The final video needed to serve as both a compelling summary for stakeholders and a promotional tool for future Ashurst events.
Our Approach
To fully showcase the energy and collaborative spirit of the Hackathon, we immersed ourselves in the event, filming across both days to capture engaging moments and interactions. Our team focused on candid and action-based shots, supplemented by interviews with key participants and attendees, giving insight into the challenges tackled and the innovative approaches proposed. Through this, we created a visually dynamic promo that emphasised Ashurst’s commitment to sustainable practices and cross-industry collaboration.
Key Highlights
- Filmed a range of attendees from Ashurst, McLaren, and Bryter to capture diverse perspectives.
- Produced an event promo video used by Ashurst to engage key stakeholders and promote future events.
- Included LinkedIn-focused cuts, which effectively highlighted Ashurst’s commitment to sustainability on social media.
- Captured dynamic content, including interviews, b-roll, and action shots, providing a well-rounded overview of the event.
The result
The video has proven to be a valuable asset on LinkedIn, significantly enhancing Ashurst’s visibility around sustainability initiatives and drawing positive attention from a broad audience. It successfully highlighted the impact of cross-industry collaboration for Ashurst, resonating with stakeholders and serving as a strategic promotional tool for future events.
