We partnered with global law firm CMS to launch their Bandwidth campaign, producing four captivating motion graphics videos to complement eight live-action pieces. This mix of animated and live-action content strengthened the campaign’s visual appeal and boosted its overall impact.
Project overview
The brief
CMS wanted to showcase their innovative, future facing approach to legal services through the Bandwidth campaign. Our objective was to create motion graphics and live-action videos that would effectively communicate the core messages of the campaign, highlighting key aspects of the Bandwidth programme in a way that was both engaging and easily digestible for the audience.
Our Approach
We leveraged motion graphics to bring the Bandwidth programme to life through compelling visual storytelling. Our creative team focused on a design that resonated with CMS’s target audience, ensuring the animations effectively conveyed the program’s value and provided clarity on complex legal services. The result was a visually engaging, story-driven set of videos that enriched the campaign’s message.
Key Highlights
- Creation of four animated motion graphics videos to support CMS’s strategic messaging.
- Integration with eight live-action videos to create a cohesive, multi-format campaign.
- Generation of over 20,000 impressions, 7,500 views, and 400 engagements, amplifying campaign reach.
The result
The Bandwidth motion graphics videos were instrumental in increasing engagement and reach for CMS’s services. The videos not only added a fresh visual element to the campaign but also achieved impressive results on digital platforms, garnering over 20,000 impressions, 7,500 views, and 400 engagements. This success demonstrates the effectiveness of integrating motion graphics with live-action content to communicate CMS’s forward-looking legal services.
Sarah Wright, Partner
Ben Hitchens, Partner
Introducing the campaign
