Deal Deliberations Promotional Video.

Client CMS

Services Motion Graphics |

Sectors Law | Marketing & Communications | Professional Services |

Project overview

Janno Media has a longstanding partnership with CMS, a global law firm recognised for its future facing approach. CMS utilizes all five of our services—Video, Motion Graphics, Photography, Live Streaming, and Podcasts—demonstrating their trust in our expertise to create high-quality, impactful content.

One of our recent collaborations was the Deal Deliberations promotional motion graphics video. This piece formed a central part of CMS’s marketing campaign, appearing on LinkedIn and the “Insight” section of their website, which features articles and analyses on the legal aspects of a wide range of current topics.

The brief

CMS tasked us with creating a visually dynamic and engaging 3D motion graphics video to promote their Deal Deliberations expertise. The video needed to encapsulate the complexity of navigating deals and showcase CMS’s expertise in a creative and compelling way.

Our Approach

We worked closely with CMS to conceptualize and produce a video that aligned with their strategic goals. Using the metaphor of a chess game to represent the complexities of deal-making, we crafted a visually engaging narrative that combines chess moves with CMS’s key messaging.

The motion graphics were designed to be both dynamic and impactful, capturing the attention of viewers while conveying the precision and expertise required in deal-making. Accompanied by carefully chosen music, the result is a video that delivers a compelling and memorable message in just 90 seconds.

Key Highlights

Developed a chess-themed video using 3D motion graphics to symbolize the strategic intricacies of deal-making.
Integrated CMS’s key marketing messages seamlessly with dynamic visuals and impactful music.
Delivered a polished, one-and-a-half-minute video that conveys a powerful narrative while adhering to CMS’s branding.

As one of Europe’s largest manufacturers, we need to be able to entrust our video work to a creative, skilled, and forward-thinking company. Janno Media ticks all of those boxes and more.

Nick Bamber, Head of Marketing, Foster Refrigerator
We’re really happy with how Janno Media made our story come to life. They have taken fridge product videos to a whole new level.

Nick Bensley, Marketing Creative, Foster Refrigerator

The result

Featured prominently on LinkedIn and the CMS website, this promotional video has driven engagement and reinforced the firm’s position as a leader in navigating complex deals.

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