Foster Refrigerator embrace 3D modelling and animation

Thursday, December 20th, 2018

We’ve had the pleasure of working alongside refrigeration pioneers, Foster Refrigerator on a number of video projects over the last few years, including product demonstrations, tech-innovations and client testimonials with Michelin Star chef, Tom Kerridge and award winning chef Tom Sellers.

As a leading manufacturer in commercial refrigeration, they’ve really embraced video marketing to help build brand and product awareness and boost sales.

Our latest project with Foster though, has seen us explore things in a whole new way with the use of 3D modelling and animation.

Taking Foster’s existing Computer Aided Design (CAD) files, we were able to bring one of their products to life on screen, without any need for filming. No extra effort and most importantly, no extra cost!

Using a 2D/3D animation to introduce their innovative FlexDrawer range, Foster have been able to create an exciting video which highlights all the benefits of this product in a fast, visual and compelling way.

Nick Bamber, Head of Marketing at Foster Refrigerator said:

As one of Europe’s largest manufacturers, we need to be able to entrust our video work to a creative, skilled and forward thinking company. Janno Media ticks all of those boxes and more.

Nick Bensley, Marketing Creative at Foster Refrigerator adds:

We are really happy with how Janno Media made our story come to life. They have taken fridge product videos to a whole new level.

Janno Media is really excited to now be offering this in-house expertise to any clients wanting 3D modelling and animation.

If you’re working on a new project and you want to consider animation – please get in touch, we’d love to help.