Allowing users to create their own channels and upload long-format, vertical video – IGTV is the latest feature of Instagram, engaging audiences all over the world.
Rather than creating a lengthy blog about the pro’s and con’s of this latest feature, we thought we would give you the facts and let you take it from there…
So, here’s our top 10 facts about Instagram and IGTV…
- Instagram currently has 1 billion active users
- People are watching 60% more videos on Instagram
- Instagram has the largest and most engaged audience in the world
- IGTV is built purely for vertical and full screen video, giving viewers an optimised portrait view
- IGTV videos can be up to 60 minutes in length (as opposed to the 60 second cap for Instagram videos)
- Users can follow your channel, comment on and like your videos and share your videos with friends via direct messaging
- IGTV automatically plays videos as soon as you open the app
- IGTV can be accessed as a standalone app or via a user’s existing Instagram account, meaning you can see videos being posted by users you already follow
- With IGTV your followers are notified every time you post
- There is no advertising on IGTV (…yet)
So, if Instagram is an important element in your marketing mix, and you’ve not found a way to shoot vertical videos, now is the time!
How can we help?
Whether you have existing video material you would like us to re-purpose or you would like to create some entirely new content specifically for long-form and vertical content, here at Janno Media – we’d love to help.
Get in touch today, to discuss your ideas and we will help bring them to life.