So, you’ve produced a high-quality video podcast—great! But are you doing everything you can to maximize its impact? Many businesses create brilliant content but don’t fully leverage it to reach the widest possible audience.
To help you get the most out of your video podcast, here are five essential tips.
Your video podcast isn’t just your responsibility to promote—it’s a collective effort. Work closely with everyone involved, from organisers and speakers to your wider team, to ensure they share the episode across relevant social media channels.
But remember, a single post won’t cut it! Schedule multiple posts with varied messaging to appeal to different audiences. For example, one post could highlight key insights from the episode, while another could focus on a compelling quote from a guest. The more diverse your approach, the greater your reach.
Publishing your video podcast in the right places is key to discovery and engagement. YouTube is one of the most popular platforms for consuming podcasts, so be sure to host your content there for visibility and searchability.
Since we’re in the B2B space, LinkedIn is another essential platform for distribution. But don’t stop there—Spotify now supports video podcasts, offering another valuable opportunity to reach your audience.
Work with your digital teams to ensure your content is hosted on the right platforms for maximum visibility and engagement.
Short, engaging clips are one of the most effective ways to drive traffic to your full episode. Rather than just sharing the full podcast link, let us help you create a series of social media snippets, ads, or trailers that highlight different aspects of the episode.
By tailoring each snippet to different topics, angles, or timely discussions, you’ll capture more attention while ensuring your flagship content gets maximum exposure.
While social media is a great starting point, don’t limit yourself. Consider distributing your video podcast through:
The more places your content appears, the more likely it is to get seen by the right people.
Many businesses make the mistake of assuming a great podcast will automatically gain traction. The reality? You need to actively push it out there.
Regularly track engagement, test different posting times, and experiment with various messaging styles to see what resonates. The more effort you put into distributing and promoting your video podcast, the better results you’ll achieve.
Creating a video podcast is just the beginning—the real impact comes from how well you promote it. By following these steps, you’ll maximize reach, engagement, and ultimately, the value your podcast brings to your business.
Ready to take your podcast to the next level? Janno Media is here to help. Get in touch with us today and let’s bring your podcast vision to life!