It’s been our pleasure over recent months to document CMS’s participation in the Microsoft 365 Copilot Early Access Programme, producing sixteen pieces of video campaign content.
As one of 600 organisations chosen by Microsoft to participate in the programme, the project showcases the law firm’s long-held commitment to innovation, AI and legal tech.
Powered by OpenAI’s ChatGPT, Microsoft Copilot seamlessly integrates into Microsoft 365 apps like Word, Excel, PowerPoint, Outlook and Teams. The case study video campaign shares the experiences of CMS – their insights from using Copilot and how it’s revolutionising the way they approach numerous aspects of their work.
Over five weeks, the LinkedIn campaign reached over 130,000 impressions and the videos were viewed over 40,000 times with over 2,000 reactions. A testament to the power of great video content and the compelling story of Microsoft’s Copilot in a law firm.
It’s been fascinating to get to know Copilot and learn how it can help the day-to-day work of a law firm. With such a range of experiences and stories to tell, Janno Media’s gold-standard approach and expertise in helping us share them, has been invaluable.
Clive Gringras, Partner & Head of TMT, CMS
Matt Wallace, Founder and Head of Innovation at Janno Media, said:
This was a big project for the team to sink their teeth into, with some tight deadlines and very important stakeholders. The amount we learnt on this one is vast and I can tell that the campaign is going to have a lot of people sitting up and paying attention to what’s around the corner. It’s always nice to be trusted with such an important and insightful piece of work.
Janno Media continues to put innovation at the heart of its own approach to customer service and content creation. Learning about Microsoft Copilot on this project and the undoubtedly incredible opportunities it will present to business both big and small has been fascinating.
If you’d like to explore the power of video content to amplify your messages, we’d love to hear from you.
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