Sound's Good by Matt Wallace

(No, that’s not a greengrocer’s apostrophe.)

Janno started life as a video production company (see old blog posts here), and one of the fundamental basics was/is the importance of sound in our work.

As a rule, poor audio = poor results. You can bring all the fancy cameras, lenses, lights and ideas to the party that you want – but if the person you’re pointing them all at sounds like they’ve got their head in a toilet, it’s for nothing. So yeh, as far as video goes, sound matters.

But what if sound becomes the only thing that matters?

Cue 2020. You know what happened. We don’t need to go on about it.

You’ve no doubt heard about businesses “pivoting”. It’s what all the cool kids do! (“Hashtag Pivot.”)

Except it’s not. It’s just the application of common sense in meeting the needs of your business and your clients.

“Adapt and overcome.”

“Necessity is the mother of invention.”

[Insert more Stephen Bartlett / Simon Sinek one-liners as necessary. ;-)]

So, in 2020 we started pivoting (see video), resulting in three main developments within the business to keep us pandemic proof.

A complete reimagining of our workflow processes in video production so that our clients could still create content.
Development of fully remote and hybrid live-stream solutions.
PODCASTS!

Yep, podcasts.

Just in case you’re not sure what I mean by pivot.

I love podcasts. I used to be one of those insufferable podcast fanatics that got annoyed with his mates for not listening to podcasts. I was all the way down the Gimlet Media, Radiotopia, IHeartRadio and NPR rabbit hole, and I almost definitely knew who Adnan Syed was before you did!!!!

Putting my enjoyment of podcasts to one side though, I was in no doubt that they presented a very real content opportunity for our clients.

We work and partner with a number of very large organisations that are working on complex matters.

So, where video has always served, and will continue to serve them in promoting them and their wares, we know that it often isn’t well suited to long-form content.

Each YouTube average view duration is somewhere around 50-60% of the total video length. That’s a short amount of time for you to say everything you want your audience to know, and it demands the fullest attention from the audience for it to be consumed.

Podcasts however, can contribute to marketing and communications strategies in a very different way. They represent a shift from product to people, and people are a really powerful tool to make use of. With a podcast, people can talk. They’re not constrained by the edit and ideal run-time, with clumsy instructions to deliver one-liners and restrictive roundups.

And with a podcast, people can just listen. When your audience are dog walking, tube riding, M25 traffic jamming and house-work hoovering, they can just listen.

Podcasts are the perfect place for people.

I’m proud to say that over the past couple of years, the Podcast department at Janno Media has grown from strength to strength, ably piloted by Sassy Clyde.

We’ve taken years of production expertise and skillsets that we have for video production, and applied them to a product that allows our customers to re-imagine and realise better value from their budgets.

And we’ve committed ourselves to maintaining the same rules and value propositions too. As with everything we do, every effort is made to ensure the production process is pain free, developing partnerships that allow our clients to produce high quality and effective content.

Sassy’s recently turned the mic on herself, to bring a series of client conversations to the world via our very own podcast ‘Signal’. You can hear first hand accounts from some of the people we’re making podcasts for as well as conversations about the world we work in, and the stuff we do.

Podcasts are brilliant.

“Hear Hear.”

[Did you know? – That’s often mistakenly written as “here here”, but is actually short for “hear them, hear them.”]

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