Of course at Janno Media we are already convinced about the power of video marketing but if you are still undecided then check out the ten best video statistics of 2016 below.
We help our clients use video to drive their sales and marketing, educate and inform, and answer customer questions. These video statistics demonstrate how video plays an increasingly important role in media consumption and how it influences buyer behaviour.
As well as YouTube stats we’ve collated the ten best video statistics of 2016 to share with you here:
- Video being filmedOnline video now accounts for 50% of all mobile traffic
- Almost 5 billion videos are watched on YouTube every single day
- More than half of YouTube views come from mobile devices
- 78% of people watch videos online every week
- Shoppers who view video are 1.81 times more likely to purchase than non-viewers
- Retailers cite a 40 percent increase in purchases as a result of customers viewing a video
- Customers are 64% more likely to purchase after viewing a single product video
- Employees are 75 percent more likely to watch a video than to read emails, documents, or web articles
- Over 3 billion hours of video are watched each month on YouTube
- 52% of marketers worldwide name video as the type of content with the highest return on investment
Are you working on a new campaign or video project? Do you need help to convince stakeholders that video is the smart choice?
A professionally shot and edited video does not need to be expensive but can deliver excellent return on investment by raising awareness, increasing conversion rates and delivering 24/7 customer service.
Get in touch today and we can help you make the case for video to be part of your marketing activity. We will provide a free quotation and offer advice on the type of video that would best meet your needs.
Call us on 08448 845046 today or use our contact form.