The Manufacturing Technology Centre (MTC) is a globally recognised institution and a leading figure in manufacturing technology. Janno Media partnered with MTC to develop an Employee Value Proposition (EVP) video that encapsulates the essence of being part of the MTC team. This video serves as a powerful tool for attracting top talent by showcasing the organisation’s unique culture and collaborative spirit.
Project overview
The brief
MTC wanted to create an engaging EVP video that answers key questions about their mission: Why do we do what we do? What do we aim to achieve as one team? The objective was to present authentic employee voices that reflect the MTC experience, reinforcing the organisation’s reputation as a great place to work.
Our Approach
To create the EVP video, Janno Media visited MTC’s Coventry site to engage directly with employees. Our team filmed interviews and candid moments, ensuring the final product authentically represented the voices and experiences of the staff. The video, just under three minutes long, was designed to resonate with prospective employees by highlighting the collaborative and innovative environment at MTC.
Key Highlights
- Authentic Storytelling: Captured real employee stories to convey the MTC experience and its values
- Recruitment Tool: The EVP video serves as a pivotal resource for MTC’s recruitment campaigns.
- High Engagement: The video has garnered over 6.5K views, demonstrating its effectiveness in reaching potential candidates.
The result
The EVP video has become an integral part of MTC’s recruitment strategy, effectively attracting the right talent and showcasing the organization as a desirable workplace. With over 6.5K views, the video reflects MTC’s commitment to building a strong team aligned with their mission and values.
