Energy Innovators Video Podcast.

Client Baringa

Services Podcasts | Video |

Sectors Environment & Sustainability | Professional Services |

Project overview

Baringa is a global management consultancy working at the forefront of energy, sustainability and innovation. As part of their thought leadership programme, Baringa produces the Energy Innovators podcast series, bringing together industry experts to explore the challenges and opportunities shaping the energy sector.

Janno Media was initially engaged to produce a series of audio podcasts for Energy Innovators, creating engaging, broadcast-quality content designed primarily for Apple Podcasts, Spotify and internal distribution, with flexibility to support wider social promotion. Building on the success of this series, Janno Media has also delivered audio podcasts for Baringa’s Consumer Products & Retail and Pharmaceuticals and Life Sciences series.

The brief

Baringa then wanted to elevate their existing podcast output by introducing video, making the content more engaging, accessible and versatile. The brief was to deliver a cost-effective video podcast solution that maintained high production values and worked seamlessly within their London office environment.

Our approach

Our Head of Podcasts attended each recording alongside a dedicated crew to manage both the audio and visual production. Working closely with the Baringa team, we identified a branded, aesthetically pleasing space within their London office to serve as the recording location, ensuring a consistent and professional look across the series.

Janno Media managed the entire production process, from on-site setup and recording through to post-production. This included multi-camera video editing, audio polishing, branding, and the creation of engaging promotional trailers designed to maximise reach on social platforms.

As with all our podcast and video work, we followed a collaborative edit process, working closely with Baringa to refine each episode until it was broadcast-ready and approved by all stakeholders. This approach ensured the final content accurately reflected the tone, expertise and authority of the conversations.

Key highlights

Production of multiple video podcast episodes across the Energy Innovator podcast series
On-location filming at Baringa’s London office, part of their UK hub
A consistent video podcast format combining audio-first storytelling with strong visual capture
Episodes featuring a mix of Baringa partners and experts, alongside key external stakeholders
Creation of short-form video trailers to promote episodes on social media and signpost to full episodes on YouTube

The results

The Energy Innovators video podcast series has enabled Baringa to enhance the impact of its thought leadership by making complex conversations more engaging and accessible through video. The addition of short-form trailers has helped signpost audiences to full episodes hosted on YouTube, extending reach across social platforms.

By combining audio and video capture in a single production workflow, Janno Media delivered a cost-effective and scalable solution that maximised content output without compromising on quality, demonstrating its flexibility and long-term value as part of Baringa’s wider content strategy.

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