Equity Abacus, a fintech innovator, launched a new app designed to make equity management more accessible and intuitive. In preparation for the launch, Equity Abacus partnered with Janno Media to create an insightful demo video to simplify and explain the app’s complex functionality to potential users.
Project overview
The brief
Our task was to design a motion graphics explainer video that would communicate Equity Abacus’s value proposition in a clear and engaging way. The objective was to showcase the app’s features, simplify its core functions, and support its launch marketing efforts across various platforms.
Our Approach
Starting with detailed discussions with the Equity Abacus team, we developed a narrative that would walk viewers through the app’s key features in an intuitive, visually appealing format. Our team designed motion graphics that highlighted the app’s main functions, guiding viewers through each feature with clarity. We handled all aspects of production, including the script, storyboard, and voiceover, ensuring the final video aligned seamlessly with Equity Abacus’s brand and goals.
Key Highlights
- Full-service project from concept to final production
- Simplified complex app functionality through engaging motion graphics
- In-house professional voiceover for clear, engaging narration
- Prominent feature on the Equity Abacus homepage
- Key asset in their launch marketing strategy, including social media campaigns
The result
The video has become a core asset for Equity Abacus, serving as a central piece on their homepage and boosting engagement on social media. This motion graphics demo has been pivotal in generating awareness and user interest as part of the app’s successful launch campaign.
