FlexDrawer Promotional Video.

Client Foster Refrigerator

Services Motion Graphics |

Sectors Food & Restaurants | Marketing & Communications | Technology |

Project overview

Foster Refrigerator, the UK’s largest commercial refrigeration manufacturer, is renowned for its reliable, energy-efficient, and eco-friendly products. Janno Media has collaborated with Foster on multiple motion graphics videos to showcase their advanced product range in an engaging and accessible way.

Most recently, Foster approached us to create a motion graphics video for their FlexDrawer Counter range—designed to offer flexible counter storage solutions for the most demanding professional kitchens.

The brief

The objective was to produce an exciting and visually compelling motion graphics video that highlighted the key features and benefits of the FlexDrawer Counter range. The video needed to fit seamlessly into Foster’s integrated marketing campaign while serving as a dynamic, evergreen asset for their website and promotional channels. It was essential to convey the product’s flexibility and performance in a way that aligned with Foster’s brand values of innovation and quality.

Our Approach

We worked closely with Foster Refrigerator from concept to production, crafting a unique motion graphics video that brought the FlexDrawer Counter to life. By leveraging their CAD files, we created detailed and realistic animations that showcased the product’s features and benefits in an imaginative and digestible format.

The video aligns with Foster’s brand values, emphasizing quality and innovation, while delivering an engaging experience for their target audience.

Key Highlights

Utilized Foster’s existing CAD files to create a lifelike and engaging product animation, avoiding the need for filming.
Focused on visually communicating the flexibility and performance of the FlexDrawer Counter in a fun and innovative way.
Delivered a polished video that complements Foster’s commitment to cutting-edge design and energy efficiency.

As one of Europe’s largest manufacturers, we need to be able to entrust our video work to a creative, skilled, and forward-thinking company. Janno Media ticks all of those boxes and more.

Nick Bamber, Head of Marketing, Foster Refrigerator
We’re really happy with how Janno Media made our story come to life. They have taken fridge product videos to a whole new level.

Nick Bensley, Marketing Creative, Foster Refrigerator

The result

The FlexDrawer Counter video was a central piece of Foster’s marketing campaign and is a key feature on their website. It successfully communicates the unique selling points of the product range, providing a visually compelling tool to engage potential customers and enhance their understanding of Foster’s innovative solutions.

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