CMS, a global law firm and long-standing Janno Media client since 2014, sought our expertise for the production of their latest podcast series, Future Consumer Talks. This series focuses on legal issues affecting consumer products and retail, offering insights into regulatory and compliance matters, legal news, and emerging trends relevant to the sector.
Project overview
The brief
In summer 2024, CMS tasked us with producing their Future Consumer Talks podcast. The project required end-to-end production, including remote recordings with guests from within CMS and external contributors. Additionally, CMS needed engaging promotional assets for LinkedIn to drive traffic to the episodes and associated content.
Our Approach
Janno Media’s podcast team handled all aspects of production, ensuring a smooth recording process for guests joining remotely. We crafted promotional sound wave trailers to amplify the series on social media, helping CMS connect with their target audience and guide listeners to the full episodes. Our team also provided CMS with expert consultation on podcast best practices to maximize the series’ impact.
Key Highlights
- Full production of the Future Consumer Talks podcast series, recorded remotely for flexibility.
- Creation of bespoke sound wave trailers for social media promotion, particularly on LinkedIn.
- Collaboration with CMS’s legal experts to ensure seamless and professional delivery.
- Expanded CMS’s podcast library, enhancing their thought leadership in consumer products and retail.
The result
- Professional Execution: Seamless remote recordings and polished production.
- Social Media Success: Bespoke trailers increased visibility and engagement on LinkedIn.
- Audience Growth: Enhanced CMS’s reputation as a thought leader in the consumer products sector.
Want to hear more about CMS’s podcast journey?
We spoke to Partner and Co-Head of the CMS Consumer Products Group, Katie Nagy de Nagybaczon, about the firm’s approach to podcasting