Simon Rogan, Michelin-starred chef and pioneer in farm-to-table dining, brings his culinary expertise into homes nationwide with Home by Simon Rogan—an award-winning three-course meal kit. Using the freshest seasonal ingredients sourced from the Lake District, these kits bring restaurant-quality dining to customers’ own kitchens. To ensure a seamless cooking experience, the Simon Rogan team wanted high-quality, visually appealing video content to accompany each dish, showcasing the recipes in a clear and engaging format.
Project overview
The brief
We were asked to produce step-by-step video guides for Home by Simon Rogan customers, demonstrating how to prepare each course with precision and finesse. The goal was to create easy-to-follow instructions while embodying the elegance and exclusivity of the Michelin-starred experience. Additionally, we were asked to produce complementary content, including bespoke wine pairing recommendations, curated by Simon’s sommelier. Our approach included filming in Simon Rogan’s own kitchen, capturing his technique and passion firsthand.
Our Approach
To deliver content that matched the standards of Simon Rogan’s brand, we worked closely with his team to capture the artistry behind each dish. By filming on-site in Simon’s own kitchen, we could ensure an authentic and intimate portrayal of the cooking process, showcasing his precise techniques and allowing customers to feel like they were learning directly from the chef himself. Each video was crafted to balance simplicity and sophistication, using high-quality visuals to make the steps clear and engaging. For the wine pairing segments, we worked with Simon’s sommelier to ensure that each pairing was described in a way that enhanced the meal’s overall experience.
Key Highlights
- Production of step-by-step video content for Home by Simon Rogan meal kits, shot in Simon’s kitchen.
- Additional video segments featuring curated wine pairings by Simon’s sommelier.
- High-quality visuals and branding to reflect the Michelin-standard quality.
- Creation of Let’s Cook video content for Simon Rogan’s recipe box collaboration with Booths supermarket.
The result
The video series for Home by Simon Rogan elevated the meal kit experience, offering customers the confidence and knowledge to replicate a Michelin-starred meal at home. Customer feedback highlighted the clarity and accessibility of the videos, and the campaign successfully reinforced Simon Rogan’s brand as a leader in quality and innovation in home dining.
Additionally, the Let’s Cook series with Booths expanded Simon’s reach, bringing his culinary style to a broader audience and creating a new avenue for home cooks to experience his approach to seasonal, high-quality ingredients.
