Lupl is dynamic task management platform designed for legal professionals, which aims to simplify and streamline complex workflows. To support Lupl’s mission of delivering “radically simple task management,” we were asked to create an explainer video that would introduce key features and benefits of the platform in an engaging, digestible format.
Project overview
The brief
Our brief was to produce an introductory video that highlights Lupl’s capabilities and value, making the platform’s functionality clear and approachable for legal professionals. The goal was to drive interest and awareness as part of a comprehensive marketing push across social media and professional networks like LinkedIn.
Our Approach
Working closely with the Lupl team, we developed a video script and storyboard that distilled the platform’s unique features, focusing on its simplicity and efficiency for legal workflows. Our in-house voiceover artist brought an authoritative, friendly tone to the narration, ensuring the messaging was clear and approachable. Each step of the video was designed to flow intuitively, showcasing Lupl’s ease of use and tailored benefits for legal professionals.
Key Highlights
- Concept-to-completion motion graphics production
- In-house professional voiceover to deliver clear, guided narration
- Presented on social media, LinkedIn, and as part of wider marketing efforts
- Enhanced brand positioning as a “radically simple” solution for legal teams
The result
The Lupl explainer video became a key tool of their marketing communications, widely shared on social media and LinkedIn to enhance platform visibility. It has effectively driven engagement, helping to communicate the platform’s value proposition and attract interest from the legal sector.
