Janno Media has been working with CMS, a global law firm, since 2015, providing innovative content solutions that align with their forward-thinking approach. Over the years, CMS has utilised all five of our key services, with a growing focus on motion graphics to enhance their brand messaging.
Project overview
The brief
In 2024, we collaborated with CMS on their Let’s get the ball rolling Future Facing Law motion graphics campaign. Building on that success, CMS engaged us again to create Ready at every turn, a new motion graphics video designed to reinforce their position as a proactive and innovative law firm.
CMS wanted a video that could capture attention in just sixty seconds, primarily designed for social media. The objective was to convey their forward-thinking approach and highlight their ability to assist clients in achieving success in a complex, modern world.
Our approach
For Ready at every turn, we designed a compelling visual story that cleverly referenced CMS’s previous Let’s get the ball rolling campaign. Using cutting-edge 3D motion graphics, we crafted an engaging video that reflects CMS’s proactive approach to legal solutions. The concept of a winding road symbolised the firm’s ability to navigate complexities and anticipate challenges. Working closely with CMS throughout the production process, we ensured that the final piece was both visually striking and strategically aligned with their brand messaging.
Key Highlights
- Developed a dynamic 3D motion graphics video incorporating CMS’s brand identity.
- Created a visual narrative using a winding road metaphor to highlight CMS’s ability to anticipate challenges.
- Delivered a high-energy, 30-second video with impactful music for maximum engagement.
- Managed full pre-production and post-production, bringing CMS’s creative vision to life.
- Successfully launched on LinkedIn in March 2025, with ongoing use across CMS’s marketing channels.
The result
The Ready at every turn video has been well received, generating strong engagement on LinkedIn and providing CMS with a powerful asset to promote their expertise. As CMS continues to expand its use of motion graphics, this campaign further solidifies their position as a leader in the legal industry.
