We produced a series of videos for Santander’s Apprenticeship Programme in partnership with talent acquisition experts, AMS. These videos highlighted the personal journeys of various apprentices, including Oliver and Isabel. The project aimed to bring authenticity to talent acquisition, offering a compelling narrative around apprenticeships and their impact on personal growth and career development.
Project overview
The brief
AMS’s Employer Brand Team we’re looking for a partner to produce content that would resonate emotionally with viewers, particularly by focusing on the personal stories of Santander’s apprentices. The goal was to capture the authentic, real-world challenges of the apprentices, and to highlight the value of the apprenticeship programme beyond professional skills. The final videos were intended to inspire both potential candidates and corporate stakeholders.
Our Approach
Janno Media took on the full production of these videos, from initial filming to final post-production. We worked closely with AMS and Santander to ensure each story was told with sincerity and depth, with a particular focus on the apprentices’ personal journeys. Isabel’s award-winning story, which highlighted her mental health recovery and professional journey, became a standout narrative for its authenticity and emotional resonance. Oliver’s video was also shortlisted for the 2023 Recruitment Marketing Awards.
Key Highlights
- Emotional Storytelling: The videos were designed to celebrate the apprentices as individuals, offering a genuine portrayal of their personal and professional challenges. Isabel’s story focused on her journey through mental health recovery, which helped to set the tone of authenticity and care.
- Award-Winning Content: Both videos were shortlisted for the 2023 Recruitment Marketing Awards, with “Isabel’s Story” taking home the win. This recognition highlights the quality and impact of the videos in the talent acquisition space.
- Comprehensive Production: Janno Media managed the entire production process, from on-site filming to post-production, ensuring a smooth and efficient workflow with a high-quality result.
The result
The videos have been recognised for their heartfelt approach to showcasing apprenticeship programmes, striking a chord with both audiences and industry professionals. The successful partnership between AMS, Santander, and Janno Media resulted in award-winning content that continues to inspire.
Isabel's Story
Oliver's Story
