New Signal episode: How to podcast with purpose and personality

Monday, June 2nd, 2025

In the latest episode of Janno Signal, our Head of Podcasts, Sassy Clyde, is joined by Phil Rose, Founder & Director of Ignium Consulting and host of Sparks by Ignium, for a thought-provoking conversation about what it really takes to make a podcast that resonates.

Together, they unpack the power of podcasting with intention — diving into why purpose-driven shows built on a desire to share knowledge are the ones that truly stand out. From favouring quality over quantity, to creating episodes that people can genuinely learn from, this episode is packed with practical insight and heartfelt advice.

Phil opens up about the importance of authentic, emotional conversations, and how being honest — even vulnerable — as a host helps build trust and connection with listeners. The two also discuss the art of active listening, and why following the natural energy of a conversation often leads to the most impactful moments.

If you’re looking to create a podcast that’s more than just a series of interviews, this episode is for you.

Listen here

This episode also links closely to our recent blog, Measuring the success of your podcast: beyond the numbers, which explores how to define and measure the real impact of your podcast beyond just downloads and data.

Let us know if you’d like some support with a podcast.

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