We’ve already touched on the importance of video in your marketing strategy and how video gets real results. Now, we want to share with you, how animated video can benefit your organisation.
We know that video production is about story-telling, and that in order to encourage action, your video needs to reach out and grab your target audience. But, even if you have a great story, it’s not going to work if the delivery isn’t right.
We think animated video is a rich and engaging way to guide your audience through a video in a compelling and convincing way…here’s why.
1. Engaging way to tell your story
You have total creative freedom. Animated video can really bring any concept to life. You are free to convey whatever you want and capture the imaginations’ of your audience with ease.
2. Creative way to represent your brand
Animations are a great way to represent abstract ideas. If you don’t need a live action video, or you’re trying to convey something complex, then animation is an effective way of making your messages pop. An animated video can really help you to differentiate yourself from competitors by delivering a really clear message.
3. Drive social engagement
People love to share animated video. Using animated videos on your social media channels enables your users to share your content, helping to maximise the reach of your campaign and enhance your social engagement.
4. Easy to manage production process
When shooting a live action there are a lot of factors to consider…location, people, not to mention the good old British weather. The beauty of an animated video is that you don’t have to think about any of these factors. Once you’ve done your research and mapped out a storyboard, then your skilled animator can take it from there.
5. Cost-effective solution
Using animation to convey your story means that you don’t need to budget for a long list of expenses (like production crew, travel, set and equipment costs). It all happens in the studio. Animated video also allows for more flexibility when updates are required. We can easily go back to change text and edit animations to give your video longevity, which is great value for money.
With dedicated expertise in animation and motion graphics, we can help bring your story to life with an engaging, cleverly crafted animated film to set you apart. If you have a new project you’re working on and you’d like to talk to us about an idea, get in touch today for a free, no obligation quote.