We know how impactful an engaging company video can be on your sales and marketing activities. But have you ever thought about the value a great ‘About us’ video can give your brand?
One of the best things about an ‘About us’ video is its versatility. So if you’re looking for a video to provide your organisation with great ROI, then this is a must-have. From marketing and branding to recruitment – the ‘About us’ video is a winner.
Here’s our top 5 reasons why you should produce an ‘About us’ video…
#1. We’re only human
Humanise your brand. By explaining why your organisation exists and putting a face to your brand, you immediately build trust with your audience. Video is a great way to portray the passion behind your brand, helping to build a connection with your leads.
Top tip: Be sure to introduce your company and your product/service and justify why you exist.
#2. Establish a bond
By having key people from your organisation talk to your audience, you can create a powerful bond. ‘Likeability’ is something which comes up time and time again when consumers are asked why they chose a particular brand, product or company. This is really hard to do with dry copy.
Top tip: Be authentic. Use the real people in your team to help educate people about you.
#3. Recruit the right people
As well as being great for generating leads, ‘About us’ videos are also a really effective recruitment tool. Having an engaging ‘About us’ video will give applicants a real insight into your company and will attract the right people to work for your organisation.
Top tip: These videos are also great for new hires and employee inductions.
#4. Maximum exposure
The ‘About us’ page is often the second most popular page on a website, second only to the homepage. Having a great video which your audience can relate to gives them a really clear understanding of who they are dealing with. Having visitors engaged on your website for longer periods of time is also great for your SEO.
Top tip: Why not include a client testimonial in your video to add authenticity.
#5. Stand out from the crowd
If there were no other benefits to an ‘About us’ video (and there are!) then just think about how much it will make you stand out from your competitors. The benefits of giving your audience an engaging and insightful window into your organisation are endless.
Top tip: Do your research before you get started and find some great examples you can take notes from!