Great content is always key to producing a successful video, but there are other things which need to be thrown into the mix to help it achieve the results you want.
Text and video are a powerful duo and captions can play a very important role in a video. By adding subtitles you are making your video accessible to the broadest audience.
Here’s our top 5 reasons subtitles are so important…
#1. Not everyone can hear your audio
Sounds simple, but it needs to be considered. There are 11 million people with hearing loss in the UK and if you don’t have subtitles on your video, then that’s a huge audience you won’t reach.
#2. People don’t always have their audio on
Whether they’re on the train, at work, or just scrolling through social feeds, people don’t always have their sound on. If a video has subtitles, then they can still engage with your content regardless of this.
Facebook users watch 8 billion videos every day and 85% of these videos are watched without sound!
#3. Not everyone speaks your language
It’s important to take into account that people speak different languages. Having subtitles will improve comprehension and clarify difficult or technical language for a global audience.
#4. Viewers will be more engaged
Captions have been shown to increase video engagement up to 70% (comments, likes, subscribes, shares and view times).
Videos without subtitles are watched, on average, 66% to completion – compared with 91% for videos with subtitles.
#5. Captions improve SEO
Captions are considered a full, accurate representation of your video through text, which allows search engines to get a much deeper understanding of your video content, thus boosting your SEO and rankings.
Here at Janno Media, we use captioning as part of the video production process helping to ensure your video makes its mark.
If you’re ready to start a new video, contact us today!