We look at a crazy amount of web pages every day. So, how do you make yours memorable? The answer is simple. Video.
But not just any video. It has to be a compelling video, one which sticks.
78% of people watch online video every week. And 95% of viewers retain the message in video. So the question is, are you leveraging video on your landing page? And if not, then why not?
Video enables your audience to experience your message with minimal effort. (Did you know the average human attention span has declined from twelve to eight seconds since the year 2000?)
Sad, but true – so you really need to be on the ball to make your mark.
Using video on your landing page can increase conversion by up to 86%. How, exactly? It’s pretty straightforward…
- People spend more time on your web page
- We like watching video – people prefer to watch than read
- It gives your brand a human touch and builds trust with your audience
- Video is more engaging than words – we pay more attention
- We remember what we’ve watched so your key messages are retained
- Video lends itself to social media and is much more likely to be shared
- Video is more persuasive – when we relate to something, it encourages action
- Basically… video gets results.
The results are not just limited to your landing page though. Using video in your email marketing can boost open rates by more then 20% and can double your click-through rates. Use the word ‘video’ in your subject line and you can increase open rates and click-through rates by up to 65%.
But, where to start? Well, the four most common videos are explainers, product demos, how-to’s and testimonials, so if you think your organisation can benefit from one of these then get in touch with today for a free, no obligation quote.
As well as expertise in video production, we also have extensive knowledge in marketing and communications, so we can help you craft your message and produce the perfect video.
Sources: Eye View Digital, Insivia, Syndacast, Hubspot, Adestra, Video Statistics: The Marketers Summary, Microsoft, Wyzowl.